About Honest Planet T-shirts

Thank you for visiting the Honest Planet T-shirts About page.  We create and sell original, attractive designs that are honest & funny in a relaxed, conversational style.  Our designs spark laughter and connection by referencing the relatable, everyday experiences of the human condition. 

Mission statement

Our mission is to become the number one brand spreading laughter & connection around the world by being honest about the thing we all share – being human.

The Honest Planet T-Shirts’ team

Founded in 2022 and based in the South West of England, Honest Planet T-Shirts is managed on a day-to-day basis by myself Matt, ably supported by a top-notch team of business and creative design professionals. 

The honest truth about Honest Planet T-Shirts

The seed for Honest Planet T-Shirts was initially planted back in the 1990’s when my brain, deprived of sleep after one too many raves, started generating what I thought were profound and funny ideas. 

Good fortune smiled on me and the unsuspecting t-shirt wearing public at the time, as I didn’t have the financial means or the entrepreneurial drive to transform these unfunny and confused ideas into t-shirt reality. If I had, Cry For Help Ltd. would almost certainly have been insolvent within a month.

After 25 more years of stumbling ineptly through life, I was a divorced father of two young children, living in a modest one bedroom flat, with my self-employed business barely staying afloat. I recognised that my life was on a downward trajectory and that it really was only me, who could do anything about it.

The turning point

I started paying attention to people who had something interesting and wise to say about how to live your life. I read a lot of books and watched a lot of videos.  The upshot of all the advice was one simple word – honesty!

Honestly facing up to reality. Being honest and acknowledging who I was, with all of my flaws and imperfections and ignorance. Honestly owning up to the fact that I deceived others and I deceived myself and pretended that it didn’t matter. Honesty facing up to the uncomfortable truth that I was responsible for most of what happened to me (or at least how I responded to what happened to me)

Honestly accepting responsibility for my past mistakes gave me a powerful belief in the potential for change.  And it is this belief that gave me the confidence to create and launch Honest Planet T-Shirts.  

Although we are often afraid to expose our honesty to the world, it is at the core of us all. When we are genuine and honest about ourselves and our experiences, we open the doorway to connection with others.  Connection allows us to press pause and be united, if only for a moment. And there is no greater indicator of connection than laughter. This is the heart of Honest Planet T-Shirts.

Join me to spread the laughter and connection among friends, family and passersby alike.

Browse our awesome collection of designs and treat yourself and those you love, to an Honest Planet T-Shirt today.

Best wishes


2 thoughts on “About”

  1. I was imagining that Honest Planet was producing T shirts that were Honestly caring for the Planet in terms of resourcing materials and workers pay and conditions where they are made. Maybe that is something that you are planning to develop? Or maybe already is the case. I am genuinely interested as I try to buy my food and clothes that are ethical and sustainable whenever possible. That is surely the future both in terms of what is genuinely sustainable and in terms of future financial success as there really is a market for that.
    By the way- I do like the T shirts! Well done Matt- I wish you real success. Mark

    1. Dear Mark,
      Thank you for visiting Honest Planet T-Shirts and for taking the time to leave a comment. I completely agree with your perspective and Honest Planet T-Shirts is very much committed to ethical & sustainable practices. We have chosen a printing partner, Spreadshirt, who shares our commitment. You can see more detail about this in the FAQ pages. Of particular interest to you might be the link to Spreadshirt’s sustainability page. https://www.spreadshirt.co.uk/sustainability
      I really appreciate your kind and supportive comments. Thank you Mark.

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